This a tribute, and a declaration of resilience. It’s about the spirit of a city that has endured and thrived through history’s toughest moments, from economic downturns to social upheavals. This isn’t about borrowing from the Motown sound or sports teams; it’s about honoring the soul, the struggle, and the strength of a place that refuses to be counted out

Our brand represent a nod to the community, the pride, and the loyalty that define the city. It’s about repping where you’re from, standing strong in the face of adversity, and pushing forward no matter what.